WIRE — Kampala, Uganda | THE INDEPENDENT | Premium beverage brands are increasingly shifting from traditional marketing to curated, invitation-only experiences as they seek to strengthen relationships with Uganda's growing class of high-net-worth consumers. The latest example played out over the weekend when Johnnie Walker Blue Label hosted an exclusive whisky experience at LeBotti in Kisimenti, bringing … The post Premium brands turn to exclusive experiences to court Uganda's business elite appeared first on The Independent Uganda:.
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