WIRE โ€” TikTok unveils Symphony Agent at Cannes Lions TikTok has launched a suite of advanced artificial intelligence and advertising tools designed to help brands across the Middle East and North Africa (MENA) turn cultural trends into commercial campaigns at unprecedented speed. Unveiled at the Cannes Lions International Festival of Creativity 2026, the centrepiece of the announcement The post Helping brands across MENA move from culture to action appeared first on Egyptian Gazette.

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